Published: Fri, October 13, 2017
Finance | By Loren Pratt

Facebook's food delivery feature now brings Five Guys to all

Facebook's food delivery feature now brings Five Guys to all

Facebook Inc (NASDAQ:) on Friday launched a service through which its U.S. users can order food for take-away or delivery directly through its app or website. But it works the same way as with the other services; you browse to one of these nearby chain locations, pick start order, and then you'll be sent to their existing delivery system.

Notably, the feature is only available in the United States for now, but Himel notes Facebook has been working on the feature since 2016.

Instead, the company is partnering with existing services, DoorDash, ChowNow, Zuppler, EatStreet, Slice, and Olo - not Seamless - and will now link out to those food ordering businesses for restaurants that support them.

Facebook is already a place where people can check into restaurants and search recommendations to decide where they're going to eat next. If not, you'll be able to sign up for a account directly in the Facebook app, the company says.

Facebook is making it even easier for you to get food delivered right to your door.

"On this page, you can browse food options and select Start Order when you've found what you're looking for".

By tapping on a restaurant profile, you can find out if any of your Facebook friends have rated or visited it, helping you make a decision if you're on the fence about where to order.

You'll just have to continue leaving the Facebook app if Seamless is your usual go-to.

Adding the ability to order food directly from the app largely solves this issue.

Today, Facebook confirms that the Order Food option has been in testing since previous year, and, after adding more partners and responding to user feedback, it's rolling out across the all users on iOS, Android and desktop.

There's no word on when the feature will head to other markets across the world.

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