Published: Thu, October 12, 2017
Finance | By Loren Pratt

Gucci commits to going fur-free from 2018

Gucci commits to going fur-free from 2018

Gucci's CEO Marco Bizzarri revealed on Wednesday that the luxury fashion label will become a part of the Fur Free Alliance and will "no longer use, promote, or publicize animal fur", beginning with its spring/summer 2018 line, Vogue reports.

During a talk at the London College of Fashion, Gucci's president has announced the brand's "absolute commitment to making sustainability an intrinsic part of [their] business".

'Being socially responsible is one of Gucci's core values, and we will continue to strive to do better for the environment and animals, ' said Marco.

Alessandro Michele, appointed as the brand's Creative Director in 2015, is said to have led the initiative.

Bizzarri told Vogue of the decision: "We've been talking about it, Alessandro [Michele] and I, for a few months".

The proceeds will go to animal charities Humane Society International and LAV.

The fashion house is owned by luxury holding group Kering, which also has designer Stella McCartney as another fur-free brand under its umbrella. The brand is also joining the Fur Free Alliance, which 'is an global coalition of 40 animal protection organizations working together to end the exploitation and killing of animals for fur.' It is also auctioning off any fur products that it still owns, with proceeds going to an Italian animal rights group, LAV, and the Humane Society in the US.

The brand now sells a wide selection of furs, perhaps most notably their Princetown fur-lined leather mules. Going forward there will be a ban on mink, fox, rabbit, karakul lamb and raccoon dog fur.

Kitty Block, president of Humane Society International, welcomed the brand's "compassionate" decision.

Animal rights campaigners welcomed the move from Gucci, saying it could have a knock-on effect.

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