Published: Sat, October 14, 2017
Research | By Raquel Erickson

IGN acquires Humble Bundle, no changes to operation announced

In some somewhat shocking news, it's been announced that media company IGN has acquired Humble Bundle.

The devil's in the details, though, as Humble states that they will continue to operate independently with no significant business or staffing changes.

"We want to stick to the fundamentals in the short term".

Humble co-founder Jeffrey Rosen said IGN would help the company continue its quest to "promote awesome digital content while helping charity".

Only time will tell on whether this independence will last or if IGN makes moves to be more involved with the running of Humble Bundle.

IGN executive VP Mitch Galbraith said the company doesn't plan on changing anything Humble Bundle or the Humble store is doing because "if it's not broken, don't fix it". Seven years later, thanks to the generosity of over 10 million customers, we've now raised $106 million for charity. "We don't want to disrupt anything we're doing right already", added Humble Cofounder John Graham.

The launch in 2015 of the "Humble Monthly Bundle" gave users who paid $12 a month a new set of games to download regularly; this was originally viewed with some skepticism, but seems to have panned out well, even if the main result is probably a deeply overpopulated Steam library. But the idea that the same parent company that owns a game store also owns a major game review site does raise some pretty basic conflict of interest concerns. Humble Bundle co-founder and CEO Jeffrey Rosen added in the company's post that "I can't think of a better partner than IGN to help Humble Bundle continue our quest", emphasizing that "even bigger things lie ahead, and we think IGN is the flawless partner to help get us there".

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