Published: Tue, October 03, 2017
Entertaiment | By Paul Elliott

Kendall Jenner Cries Over Pepsi Advert Controversy

Kendall Jenner Cries Over Pepsi Advert Controversy

"The people I was following were so iconic and unbelievable - to get something like that, it was so exciting", she said. "And obviously if I knew this was going to be the outcome, I would have never done something like this", Kendall explained as she wiped tears from her eyes.

Though it's possible Pepsi was aiming to create an ad similar to the vintage Coca-Cola commercials that showed peace-loving hippies spreading love and teaching the world how to sing by harmoniously drinking cans of soda, the Pepsi ad failed.

Have a Pepsi, Kendall.

Kendall Jenner Breaks Down Talking About Pepsi ad Controversy for First Time.

But, when the backlash started, she quickly realised it has been a mistake...

"I just feel really, really bad", she is seen telling Kim Kardashian in a new episode. "I was so stuck and I really didn't know what to do, so I completely shut down". I just felt so f-cking stupid. On her way out, she took off her blonde wig and tossed it to a Black woman. "The fact that I would hurt or offend other people was not the intent, and that is what got me the most".

Notably, Kendall sounds like she regrets that people were hurt by the ad, stating that it was unintentional, but there's no footage of her actually saying "sorry" for taking part in an offensive campaign in the first place (which was the one of the biggest parts of the controversy).


According to the producers, the new movie promises to be even more colourful and twice as amusing. I feel really bad that this was taken such a wrong way and I genuinely feel like s-t.

And on Monday, Kendall Jenner paid tribute to her birth decade as she grabbed lunch in LA.

Back to the episode, Kendall went into the full details of her involvement and emotions regarding the entire incident.

"I would never purposely hurt someone ever", she said.

"But you don't know when you're in the moment, and like, it was the most...like it was...like it was so...like I just felt so f***ing stupid".

After initially defending their goal and vision, Pepsi subsequently agreed to pull the advertisement, but also defended the 21-year-old model.

"It should affect you in a way where you grow from it, I just wish that you could see that there's light at the end of the tunnel and that it will be okay if you're just honest and open".

Like this: