Published: Fri, October 13, 2017
IT | By Lester Massey

Samsung appoints new executive for Bixby development

Samsung appoints new executive for Bixby development

Samsung isn't ready to give up on its personal assistant, though, and it has doubled down on an effort to breathe new life into Bixby.

The Korean tech giant confirmed Thursday Samsung Research America's vice chief Chung Eui-suk is now the head of service intelligence group in its headquarters in Korea. Rhee In-jong, Samsung Mobile's Chief Technology Officer, who headed Bixby both in Korean and English versions, will now be in charge of smartphone development excluding Bixby, the Korean Herald reports.

Before Chung joined Samsung in 2011, he worked for Ericsson and is credited for being the software expert behind Samsung Pay as well as the software security Knox.

Samsung, however, denied the industry speculation, saying, "Chung's new move can not be seen as Rhee's replacement as Rhee will continue to remain as the head of development 1 division that oversees the service intelligence group".


According to a report by The Korea Herald, the company is planning to integrate Bixby with third-party services and devices other than smartphones.

According to reports, the South Korean smartphone and electronics products manufacturer will unveil the new version of the Bixby digital assistant during the company's developer conference that will be held in San Francisco on October 18. The lack of third-party support and sluggish voice commands makes it feel like an unfinished product; even Samsung admits that its own digital assistant still has room for improvement. The conference is scheduled to take place on October 18.

Phone Arena reported that Bixby 2.0 might have input from Viv. "Outside developers will participate in the development of Bixby 2.0 although they could not for Bixby 1.0 due to time shortage".

Bixby arrived with the Galaxy S8 handsets, but wasn't complete upon the model's launch for many users.

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