Published: Thu, October 12, 2017
IT | By Lester Massey

Xolo bets on selfie generation to boost sales

Xolo bets on selfie generation to boost sales

However, we have been lately seeing some "value for money" products even from the local manufacturers like Intex, Micromax, and Lava.

The year is rounding up and it appears Xolo still has a lot to offer on the table as the company just concluded with the release of three new handsets namely, the Era 3X, Era 2V, and Era 3.

On the optics front, the Xolo Era 3X features a 13MP rear camera with LED flash as well as a 13MP front camera with moonlight flash. On the connectivity front, the dual-SIM Xolo Era 2V offers various connectivity options including 4G VoLTE, Wi-Fi 802.11 b/g/n, Bluetooth 4.0, GPS, FM Radio, a 3.5mm audio jack and a microUSB port for charging and other connectivity.

The Era 3 comes with a 5-inch display on the front with HD (1280 x 720 pixels) resolution. Talking about its power and performance, the device is powered by a 1.25GHz MediaTek MT6737 quad-core processor paired with Mali T720 GPU, 2GB of RAM and 16GB of internal storage, which is further expandable up to 32GB with the help of a microSD card. The smartphone is backed by a 3,000mAh battery.

Starting with the Xolo Era 3X, it features a 5-inch HD display that is covered by a Corning Gorilla Glass 3 and a 2.5D curved glass on top. The Xolo Era 2V will be available in Jet Black colour variant. It comes with Fingerprint sensor on its back side. As expected of any self-respecting selfie centric handset, all the three devices come with moonlight front flash for taking selfies in low light environments.

The premium smartphone of the three, the Xolo Era 3X carries a price tag of Rs. 7,499.

Moving on to the storage, the Era 2V has 16GB of built-in storage while the Era 3 comes with 8GB of inbuilt storage. While the Era V2 comes with 8MP rear and 13MP front camera and Era 3 offers 5MP rear and 8MP front shooter. Beneath the display are the three capacitive navigation buttons.

Xolo Era 2V runs on Android 7 Nougat. The handsets will be made available in the country exclusively through Flipkart and the sale for the Era selfie series smartphones will start from midnight October 14th. The Xolo Era 3 is the most affordable smartphone of the three with a price of Rs. 4,999, the Xolo Era 2V costs Rs. 6,499, and the Xolo Era 3X costs Rs. 7,499.

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