Published: Fri, November 10, 2017
Research | By Raquel Erickson

Apple developing AR headset, could launch it in 2020, report says

Apple developing AR headset, could launch it in 2020, report says

It's a well-known fact that Apple has a big interest in AR.

While it may be another newly designed iPhone, one report hints at something truly different and possibly revolutionary: an augmented reality headset.

Apple already has four operating systems in its ecosystem: for smartphones or tablets (iOS), PCs (macOS), smartwatches (watchOS) and TVs (tvOS).

Bloomberg, citing sources familiar with the matter, reports that the AR system would utilize its own display and be powered by a new chip and operating system - and unlike current models, it would not need an accompanying smartphone to function. So, unlike Microsoft's HoloLens, which runs on a Windows Mixed Reality platform under the Windows 10, Apple AR headset should have an OS of its own, which should bring better optimization and make app development easier and faster.

Apple CEO Tim Cook had earlier indicated that augmented reality is a more important technology than virtual reality as it takes a user out of the real world and dumps them completely in a digital world.

"The technology itself doesn't exist to do that in a quality way".


The same team that developed Apple's ARKit for software developers is working on the headset.

The upcoming headset could be a major success, especially since AR is still in its infancy and if Apple be the first company to offer a fully functional, easy to use, and powerful AR headset along with a strong lineup of AR apps and games, the company may hit bull's eye once again, as it did with the iPhone and iPad.

For now, Apple is still finalising how users will control the device and launch apps.

"Put simply, we believe AR is going to change the way we use technology forever", Cook said in the company's third-quarter earnings call last week.

Apple is working on several challenges like battery life.

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