Published: Tue, November 14, 2017
Research | By Raquel Erickson

Facebook introduces Stories for groups, events segment

It was a huge success with many users posting 24-hour stories to their Instagram.

"People are still using the Stories format, and people want an easier way to share Stories across platforms", Facebook said in a statement shared with Business Insider. The new feature allows members to contribute Stories that can only be viewed by the members of the group or event, a ideal feature for private functions such as parties, and weddings. According to TechCrunch, Facebook and Messenger will maintain their individual identities by continuing to segregate camera features. Gone are the days of tediously reuploading your Story on each and every platform and app on your phone; you can now choose to upload your Story to both Facebook and Messenger at the very same time, or have your Instagram story instantly appear across all your feeds.

To make sure the new version of Stories reaches as many potential users as possible, it will be available to Groups, Events and Pages.

And before we forget, Facebook is introducing collaborative stories for groups and events. "So it's going to be a connected experience", Bozek told me from the Messenger side, explaining that for those users who are overseas or away from home, Stories can be one of the main modes of communication with friends and family.

The changes to Facebook Stories comes at a critical point for the company: Snapchat is expected to unveil a major overhaul of its app sometime soon to make the design a lot less confusing, and there's a decent chance of Snap succeeding at bringing its dying chatting app back to life. Facebook page administrators will have the ability to post Stories to their followers as well in the coming months.

The Stories format was originally a unique aspect of Snapchat, which has seen a noticeable decline in user growth since the feature was added to Instagram.

Facebook Stories is getting quite the revamp today.

Like this: