Published: Sat, November 11, 2017
Finance | By Loren Pratt

Facebook starts programme to bolster digital skills

Facebook starts programme to bolster digital skills

The company claimed that "Community Boost" will offer more than just Facebook training, partly by partnering with adult-focused tech schools and coding bootcamps in order to help them gain some real technology literacy.

Amidst a tech skills shortage, Facebook is venturing to 30 USA cities to provide digital and social media training to unemployed people and SMBs throughout 2018, the company announced Thursday in a blog post.

Since 2011 Facebook has invested more than $1 billion to support small business and wanted to do more to support communities across America. Facebook will initially visit 30 cities during 2018, including Houston, St. Louis, Albuquerque, Des Moines and Greenville, South Carolina. It will provide social media training to jobseekers, help entrepreneurs use technology to implement their ideas and show business owners how concepts like the cloud and IoT can unlock new opportunities. Visiting teams will work with local organizations to provide digital skills training for job seekers, advise entrepreneurs on starting new businesses and help regional businesses and nonprofits "get the most out of the internet", according to a blog post. Boost Your Business has trained more than 60,000 small businesses in the U.S. and hundreds of thousands more around the world.

Facebook is promoting itself to small-scale local businesses by providing them free pages and services to manage their digital and social media skills in hopes of turning them into paid advertisers.

People looking for work will get training to boost in-demand digital and social media skills.

Zuckerberg says the effort is not just about Facebook's business but its core mission.

For business owners: Offer ways your business can expand its digital footprint and find new customers, both locally and around the world.

46% say it has helped them hire additional employees.

THE LATEST in a long line of technology companies looking to reduce the damage their platforms have wrought on today's job market, Facebook announced that they would be rolling out "Community Boost", an in-person program that will retrain unemployed individuals with digital skills.

"I'm glad that Facebook recognized that one of the first five cities to benefit from this program should be Houston", Turner said. It said 80 percent of U.S. SMBs believe Facebook helps them connect to people in their community, with 56 percent saying it has increased their sales.

We'll be visiting 30 United States cities in 2018, and we'd love to hear how Facebook Community Boost can help people in your city or town.

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