Published: Thu, November 09, 2017
IT | By Lester Massey

PayPal Launches India Operations, Offers Online Payments on Local E-Commerce Sites

Now, PayPal has launched its local operations for the Indian market, and people can now pay for purchases using their PayPal balance on various e-commerce websites.

PayPal has been offering cross-border payments in India for almost a decade.

PayPal's features include One Touch, Refunded Returns, as well as the Buyer and Seller protection, which offers 180-days dispute resolution window, which will refund the money of the buyer in the event the online merchant is unable to send the product bought by the customer.

Rohan Mahadevan, CEO PayPal Private Limited & SVP, General Manager, APAC at PayPal added, "Today is a landmark day for us at PayPal as we launch our domestic service in a market which has all the ingredients to become a true digital economy".

This move comes when Paytm is making a foray into global market while PayPal struggles to maintain its stunning foray in India to strengthen the existing 218 million members globally with 53 percent consisting of non-US users. "We are excited about our prospects in a market that is highly inspirational and aspirational". PayPal has partnered with select Indian merchants, including AbhiBus, AkbarTravels, BharatMatrimony, BookMyShow, ChaiPoint, DineOut, FirstCry, FernsnPetals, MakeMyTrip, PepperFry, PVR, ThomasCook, Voonik, and Yatra. India is transitioning away from our biggest competitor -cash- and our digital platform and technology has huge scope to enable this at scale.

With the launch of domestic services, PayPal has expanded its commitment to India. PayPal has set up a customer service centre in India with multi-lingual support capabilities to service the local Indian customer. For us, the marathon has just begun. Digital payments giant, however, expressed keen interest in bringing them on board as well.

The Indian government's recent push towards digital payments has also led PayPal to partner with government and state-owned banks on number of initiatives, including digital financial literacy programme and eTourist Visa (eTV), the company said.

Pahuja also said that they are trying to minimize the amount of cash in the system, so as to turn India from being a very cash-based society to a less-cash society.

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