Published: Sat, December 09, 2017
IT | By Lester Massey

Apple reportedly acquiring Shazam music recognition app

Apple already has licensing deals with Shazam to integrate its music recognition feature with Siri on iPhone and iPad, and Shazam offers best-in-class apps on Apple Watch and iOS (and even has a Mac app).

A deal for the London-based app maker could be announced as soon as Monday, said the person, who declined to be identified because the details are not yet public. Launched in 2008, Shazam is used more than 20 million times a day. The report suggests that it's adding the app to its portfolio in order to bolster Apple Music functionality. It could be a done deal or Apple could have called Shazam's people up yesterday.

Reps for Apple and Shazam did not immediately respond to requests for comment. The two companies have had a longstanding business relationship, under which Shazam app users can click through to purchase songs on iTunes that they've identified. Should Apple decide to remove Shazam from the mobile app store of Alphabet Inc.'s Google, it could prove a key differentiator for prospective customers.

Apple's stock began rebounding upon reports of the acquisition.

Shazam is a veteran of the first dotcom boom, dating back to 1999.

Apple usually focuses on acquiring smaller companies but has made one major acquisition in 2014 - Beats Electronics for $3 billion.

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