Published: Mon, December 11, 2017
IT | By Lester Massey

Apple to buy music recognition app Shazam for $400 million

And with Apple Music gaining more and more followers, catching up quick on rival platforms like Spotify, it is not inconceivable to imagine that Shazam would complement iTunes harmoniously.

Apple is reportedly acquiring popular music recognition app Shazam for a likely sum of almost U.S. $400 million, media reported. In September 2016, Shazam last noted that it passed 1 billion downloads.

The Shazam app uses the microphone on a smartphone to identify nearly any song playing nearby.

With Shazam onboard, Apple would have the ability to give the iPhone and iPad a similar music recognition feature as the Google Pixel 2, which constantly listens out for music around you and presents results on the home screen without you having to dive into any apps.

If the acquisition gets finalized, Apple may be looking to integrate Shazam's features into its operating system, iOS.

TechCrunch reports that Apple is close to acquiring Shazam; the report is also confirmed by Financial Times.

If the acquisition goes ahead it will be the biggest music acquisition Apple has added to its repertoire since it bought Dr Dre's Beats Electronics in 2014 for $3bn. It could aid the company's music streaming service Apple Music in its ongoing battle against Spotify for dominance in the field.

In an bid to boost sales the firm has ventured into augmented reality, using its technology to provide links to music during TV shows and advertising breaks.

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