Published: Sun, December 17, 2017
Worldwide | By Isabel Fisher

Chevrolet reveals first look at 2019 Silverado pickup

Chevrolet reveals first look at 2019 Silverado pickup

GM says it surveyed more than 7,000 Chevy truck owners about features for the new model, which is expected to go on sale in the second half of 2018.

Looks matter, too. The new Silverado was given a pair of narrow, high-mounted headlights that give it a more steely, squinty expression.

Shown in the truck's new Trailboss trim, the images reveal the 2019 Silverado has an evolutionary front fascia with a squared off appearance which hints at its rugged capabilities. This is the 2019 Silverado 1500 LT Trail Boss. While more details are forthcoming, Chevrolet did confirm the new Silverado will utilize higher-grade alloys for its roll-formed, high-strength steel bed.

Chevy doesn't plan for any pouting (depending on sales), but it does intend to trumpet its use of "high-tensile steel" as a differentiating factor to the F-150.

GM will display the 2019 Chevrolet Silverado at the Detroit auto show, where the company is expected to reveal more information about the truck.

The 2018 Detroit Auto Show doesn't start until mid-January, but Chevrolet has chose to pull the wraps of its newest truck a bit early, offering an early peak at the 2019 Silverado.

The 2019 Silverado boasts a striking design compared with the current model. The tailgate gets a fresh look with "Chevrolet" stamped across it.

Alan Batey, President of General Motors North America, and Global Head of Chevrolet, was on hand for the celebration. The Trailboss trim includes the off-road performance package found on the Z71 trim with a two-inch suspension lift.

One of the strongest engines in the current lineup, the 5.3 EcoTec3, offers buyers a solid balance between power and fuel economy. But the automaker did not offer many details about the truck's construction.

Chevrolet wants the same for the 2019 Silverado. Ford's diet plan brought the F-150 more in line with the relatively lightweight steel Chevy.

Chevrolet took the covers off of its 2019 Silverado mid-December in a surprise reveal at a Texas enthusiast-oriented event celebrating the company's 100 years building trucks.

That's because the average transaction price for a truck is nearly $40,000, according to market research firm J.D. Power. The Silverado sold more than 570,000 light-duty pickups in 2016 - and almost 800,000 when combined with its cousin, GMC Sierra.

January, of course, marks the 100-year anniversary of the delivery of the first Chevy truck.

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