Published: Wed, December 13, 2017
Research | By Raquel Erickson

Facebook has opened its augmented reality platform to the public

Facebook has opened its augmented reality platform to the public

Starting Tuesday, any outside developer can build AR features for Facebook's in-app camera, called the Camera Effects Platform. The Facebook AR Studio is the company's next way of targeting Snapchat via products that are essentially clones of features created by a company few see as being a real threat.

While Facebook is better known as being the owner of Oculus, the makers of the Rift virtual reality headset, Founder and Chief Executive Officer Mark Zuckerberg sees augmented reality is playing an increasing role in the social networking giant's future, saying in April that AR as the company's "next big bet".

Facebook is trying to close the augmented reality gap with Snapchat with the help of an army of third-party developers.

The new AR features makes Facebook Messenger far more playful as users will be able to make use of these objects in AR and use them to communicate with others.

"By opening AR Studio to all creators, we're taking steps towards making AR more a part of everyday life".

In a post to developers, Facebook noted that it released its Camera Effects Platform earlier this year in closed beta.

"One of our goals with AR Studio is to put the power of augmented reality in the hands of all creators", said Kirkpatrick. Now they're introducing 3D objects called World Effects so you can "capture and share fun moments with your family and friends". Some other launch experiences include a unicorn you can play with, or the ability to add floating 3D word bubbles like "love", "bae", "heart" and "miss you".

Facebook is still trying to bring its vision for AR into the mainstream.

Facebook rivals Apple and Google have also prioritized AR development within their portfolios. If you build on Facebook, you can theoretically reach billions. That breadth of offering will be key to becoming the default way people explore the AR world.

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