Published: Thu, December 07, 2017
IT | By Lester Massey

Google to Pull YouTube from Amazon Echo Show, Fire TV

Google to Pull YouTube from Amazon Echo Show, Fire TV

The Amazon Prime Video app is available on the 3rd generation Apple TV upwards, the app is available as a free download from the iTunes store, although you will need to have a subscription to Amazon Prime to use the app.

Google stopped Amazon's Echo Show speakers playing YouTube videos in September. This indicates to me that Amazon has taken a business decision on this issue and implemented a plan to do all it can to reduce the threat of Google's hardware to Amazon's own devices.

The bickering between Google and Amazon has been going on several years as they have ratcheted up the competition with each other. In a statement, a Google representative said it's taking the action because the YouTube apps on Amazon products aren't made by Google, like the YouTube app on the iPhone is, and the retail giant doesn't sell some Google products, such as Chromecast and Google Home. They said that Google has been in talks with Amazon to ensure that both of its customers get access to each of their services irrespective of their platform.

It said it hoped to resolve the issue with Google as soon as possible but customers could access YouTube through the internet - not an app - on the devices in the meantime. If you own a Fire Stick you know that it runs a modded web interface of Google and when you play videos on it, you seldom get ads. Amazon says it is disappointing to see Google selectively blocking access to an open website.

It wasn't until relatively recently at WWDC 2017 when Apple and Amazon belatedly said they had reached an agreement to develop a dedicated tvOS app for the Apple TV. I don't have any inside knowledge of either dispute, but I do have a theory: Whereas Apple and Amazon only compete in a couple of marginal areas, Amazon and Google increasingly threaten one another's core businesses. YouTube was supposed to disappear from the Echo Show Tuesday, although Amazon has previously found ways to make unauthorized versions of YouTube available on that device.

"The app arrives just in time for the highly anticipated new season of The Grand Tour, which launches on December 8, and Prime Video members streaming on the Apple TV 4K will have the exceptional viewing experience of 4K HDR".

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