Published: Wed, December 06, 2017
Finance | By Loren Pratt

Japan Airlines aims to offer Supersonic Air Travel

Japan Airlines aims to offer Supersonic Air Travel

For obvious reasons, many of its worldwide flights are long - Boom's jets could dramatically reduce that travel time for passengers willing to pay a premium. Flights where the passengers will pay no more than $5,000.

The iconic plane flew regularly between Europe and NY for 27 years but was withdrawn from service because of high costs.

Notably, Boom said, this is the first time an airline has actually made a financial commitment to supersonic aircraft before they've been available.

"We're thrilled to be working with JAL to develop a reliable, easily-maintained aircraft that will provide revolutionary speed to passengers", Boom's chief executive Blake Scholl said.

An artist's impression of the Boom Supersonic aircraft. Boom had already raised about $41m in funding up to March 2017 from a bevvy of VCs and claimed in June to have a total order bill for 76 aircraft.

JAL said it has invested USD$10 million in Boom and will collaborate with the company on aircraft design and "help define the passenger experience for supersonic travel".

The payoff for the investment is likely years away when Boom doesn't expect the first aircraft to enter service until 2023. "JAL's passionate, visionary team offers decades of practical knowledge and wisdom on everything from the passenger experience to technical operations".

"We are very proud to be working with Boom on the possible advancement in the commercial aviation industry". And the final product is something that Scholl hopes will be part of any global airline's fleet.

If it takes off, it would be the first supersonic passenger aircraft since Concorde took its final flight in 2003.

No big USA airline is yet to take a public interest in Boom or what it has to offer. However, with the announcement of its second high-profile probable customer, Boom is optimistic that they are poised for a breakout, even if flights across the US will not be an option for operators of the aircraft. The Concorde, flown by British Airways and Air France at twice the speed of sound, retired in 2003 after nearly three decades in service as customers abandoned the jets amid declining economies and maintenance costs to keep them flying soared.

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