Published: Tue, December 05, 2017
Finance | By Loren Pratt

New General Motors app lets you order and shop from your vehicle

GM wants to make life more efficient for its drivers and keep them on the road, so it's making sure you'll never have to leave the comfort of your vehicle to order a coffee or pay for gas.

GM (gm) launched a new commerce feature Tuesday that will let owners of more than 2 million vehicles with 4G service order and pay for food, make dinner reservations, reserve a parking space, or pay for gas using the touchscreen inside their auto, truck, or SUV. The app will be a part of any eligible Chevrolet, Buick, GMC, or Cadillac infotainment system and is meant to be used while driving, as "GM designs its in-vehicle systems to minimize manual interactions, helping drivers keep their eyes on the road and their hands on the wheel". Simple on-screen notifications can identify relevant offers.

Santiago Chamorro, Vice President for Global Connected Customer Experience at GM, outlined that the company will generate revenue from merchants featured on the dashboard. Gm says it's the first ever commerce platform of the automotive industry which offers new service for on-demand reservations and purchases of goods and services. A separate data plan is not required to use Marketplace.

"This platform is financed by the merchants", Chamorro said.

The GM Marketplace concept has been under development for more than a year.

Marketplace is created to be used while driving. Xevo solutions for cloud, car, and mobile devices leverage computer vision, machine learning, and data analytics to continuously create, test, and deploy new AI models that improve performance, safety, and driver experiences.

David Strayer, a University of Utah psychology professor who has studied how consumers use infotainment systems, released a study in October that many features in 2017 vehicles are so distracting they should not be enabled while a vehicle is in motion.

In addition to those brands, app-based courier service will also provide services from local independent businesses by enabling customers to order online from their favorite local restaurants, wine and spirits shops, grocery stores and laundry and dry-cleaning providers - all from the front seat of their auto.

ExxonMobil and Shell will also be included in the Marketplace, with Shell offering on-dashboard payments through its Fuel Rewards program. Customers' closest Shell station will be identified and station amenities showcased among the largest fuel station network in the USA, with the ability to pay in-dash coming soon. gives drivers access to hundreds of thousands of hotels and exclusive hotel savings on the go. They can also make a restaurant reservation or even buy chicken wings.

IHOP makes it easy for guests to enjoy hot, fresh all-day breakfast favorites like fluffy buttermilk pancakes on the go, thanks to safe and secure on-dash ordering and location service capabilities that help search and find the nearest restaurant for pickup.

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