Published: Wed, December 06, 2017
Research | By Raquel Erickson

Singapore first in Southeast Asia to get Amazon Prime membership programme

Singapore first in Southeast Asia to get Amazon Prime membership programme

Amazon launched its members programme Prime Now in Singapore which will allow access to benefits like fast shipping, streaming, and gaming. For that amount, members get to enjoy Prime Video, a membership with video game streaming platform Twitch, and unlimited free worldwide shipping on orders above S$60 on the Prime Now mobile app. They will also enjoy access to gaming benefits with Twitch Prime, at no additional cost.

Now Amazon, which had been offering its two-hour delivery service Prime Now for free on a S$40 ($29.70) minimum purchase in Singapore without any membership fee, will start charging S$8.99 per month after a limited introductory period.

"We want to make the lives of customers living in Singapore better every day".

While free shipping and the ability to purchase worldwide goods at lower cost are Amazon's main draw for Singaporeans, it has upped its features to include streaming with the launch of Amazon Prime.

Fans of gaming and video-streaming service Twitch will also be able to enjoy gaming perks, free channel subscription and commercial-free viewing. And this is just the beginning. "We will keep making Prime better and better in Singapore, adding more selection, finding ways to make it faster and adding more benefits including great quality entertainment".


Today, Amazon announced the launch of Amazon Prime in Singapore. However, the delivery services are more stable now, and product categories and options have both been enlarged.

Free International Shipping on over 5 Million Items: Unlimited free shipping in 7 to 9 business days on orders over S$60 from the Prime Now App on more than 5 million international products shipped from Amazon US. These are unique offerings that Amazon can provide to the market that its local competitors do not yet provide, she added.

The Prime membership will entitle the customers of Singapore to have access to more than five million products listed on Amazon's site in the United States. "In addition, with the attractive loyalty program offerings and promotions that Amazon is offering, consumers will be willing to give Amazon another shot", said Wang. There's also no music or books included with the membership.

Singapore is the 16th country and the first in South-east Asia to launch Amazon Prime. To sign up for a free 30-day trial and to learn more, customers can visit www.amazon.com.sg. Tens of millions of members around the world enjoy the most convenient way to shop and experience new and expanding innovations from Amazon.

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