Published: Thu, December 07, 2017
Worldwide | By Isabel Fisher

TVS Apache RR 310 launched at Rs 2.05 lakh

TVS Apache RR 310 launched at Rs 2.05 lakh

The motorcycle marks the company's entry into the super- premium segment, both in domestic and global markets, TVS Motor Company said in a statement.

Indian two-wheeler manufacturer TVS Motor Company has forayed into the super-premium motorcycle segment with the launch of TVS Apache RR 310 for Rs 2.05 lakh. But as Bajaj Auto became popular by releasing the RS200 full-faired flagship bike, TVS has finally made the move with the Apache RR 310 and it appears to be the right choice in jumping up the brand image. Bookings will start at select 50 dealerships initially and the delivery will begin by the month-end. Spearheading the super-premium foray, the young JMD was confident that "Customers will find it [TVS Apache RR 310] to be a flawless combination of race-craft technology and riding dynamics", he added. This bike has been created to be a global offering and will be a true example of make-in-India for the world.

The power unit is the same as found in the India-made BMW G310R which will be the entry-level BMW bike when launched in the country. The Apache RR 310 gets a smooth back segment with seating for two and an intriguing LED back light. "This growth has come out of our racing heritage and we will focus on that", he added.

It will strengthen its position in the sports category of the premium bike market. The premium space comprised sport, tourism and heritage, he said. The new Apache powered by a new engine, developed jointly by TVS and BMW, will churn out 34 PS@9700 rpm and 27.3 NM@7700 rpm. "With youngsters enjoying greater affluence, this segment will grow". While the market was growing at 10% for the past five year, TVS Motor had been growing well above 25%, he said.

The Apache now has the RTR 160, RTR 180, RTR 180 ABS and the latest and much anticipated RTR 200 4V. "We want to delight customers who enjoy race-like driving".

Driven by our promise of delivering more to customers than their expectations, TVS Apache RR310 is the latest offering from the TVS Apache stable - a super-premium motorcycle brand from TVS Motor Company.

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