Published: Fri, January 12, 2018
IT | By Lester Massey

Consumers spend more time on Snapchat than Instagram

Consumers spend more time on Snapchat than Instagram

That's changed now that The Daily Beast has shared a pile of internal data and graphs. The app, which enables users to share their locations with friends, registered more than 30 million daily users at its launch date in June.

Snapchat has finally rolled out the update to its app and surprise, surprise - users aren't happy about the changes, with some begging for the photo sharing platform to reverse the move.

This could also be the reason why Snap recently hired former News Corp senior vice president and global head of video Rahul Chopra.

The good news is that consumers now appear to spend more time on Snapchat than Instagram.

Snapchat's latest update hasn't gone down very well with its users. That is not a awful figure, but keep in mind that Snap does not give out any daily active user figures for its Discover platform.

The redesign is meant to be more user-friendly for older Snapchatters and also allow easier access to content creators.

Snap declined to comment. That will make it troublesome for Snap, since the fear is that folks will stop using Discover and, as a result, will cause Snap's ad revenue to sharply drop.

According to data obtained by The Daily Beast, covering a five-month period between April and September 2017, users send personal snaps to friends more often than they post to Stories.

The data-spanning April to late September past year, when some features like maps were only just getting off the ground-suggests that, for all the new bells and whistles, Snapchat is mostly used to message friends.

Much of the Daily Beast story was focused on the company's secretive culture, something chief executive officer Evan Spiegel is known for and has discussed in past interviews and at conferences. That might be necessary for Snap's long-term viability, however.

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