Published: Thu, January 25, 2018
Sport | By Wilson Duncan

Leeds' new badge stunt backfires after design mocked online

Leeds' new badge stunt backfires after design mocked online

Leeds United have abandoned plans to release a new badge following overwhelmingly negative feedback from fans.

It's not been the greatest day for Leeds fans as their club unveiled their updated crest but the reaction hasn't gone as the club had hoped.

Oh, and there's already a petition to get it changed. That, and memes continue to justify all that time you spend browsing social media.

"It makes a mockery of Leeds United and the club's history".

That is more than the highest attendance of 35,156 at Elland Road this season for a match against Yorkshire rivals Hull.

- Binky (@benleeds) January 24, 201810,000 people consulted.

One pastiche depicted the infamous moment a Newcastle fan punched a horse
One pastiche depicted the infamous moment a Newcastle fan punched a horse

Another Leeds fan asked on Twitter whether it was "10,000 Huddersfield fans" who were consulted, before adding that the new design is "dreadful".

"Once we heard that there was a desire for change to help herald a new era for club, it became of primary importance that the new crest clearly reflected who we are". It is alienating the fans.

The club's managing director Angus Kinnear told talkSPORT radio that the club would stick to its guns.

The popular Leeds fanzine Square Ball observed on Twitter: "A big glossy, exercise in branding done by a consultant in Shoreditch".

"Leeds more than any other club is defined by its fan base, the passion and commitment, and so we thought it would be novel and distinctive to have the fans at the heart of our identity".

So, maybe there's still time for the folks at Leeds to change their minds.


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