Published: Sat, January 13, 2018
Medicine | By Brett Sutton

NBC to show cameras on protesters throughout Tremendous Bowl LII

NBC to show cameras on protesters throughout Tremendous Bowl LII

Although the game does not air until February, the co-hosts of Outnumbered took aim at NBC Sports on Thursday, which said that it would not black out players who chose to kneel during the national anthem.

Sportscaster Al Michaels and NBC Sports executive producer Fred Gaudelli addressed several of the controversies that have plagued the National Football League this season during a panel at the Television Critics Association winter press tour on Tuesday.

NBC expects to hit almost $1.4 billion in ad sales revenue from the Super Bowl and Olympics combined, Lovinger said. NBC has the Olympics through 2032 as part of a $12 billion deal, and it's one of three networks that will take turns carrying the Super Bowl through 2022.

NBC won't shy away from players who decide to protest during the National Anthem on Super Bowl Sunday. Every game since 2010 has drawn at least 106 million viewers.

The cost of Super Bowl advertisements has more than doubled since 2007.

During the regular season, networks don't usually show players kneeling live because they don't broadcast the National Anthem; that's prime commercial time.

"Obviously, you can watch the game anywhere on any device there is".

The NFL's anthem protest movement began in the preseason of 2016, when then-49ers quarterback Colin Kaepernick first sat, then knelt, in protest against police brutality. During that weekend over 200 players, executives, and coaches, protested the anthem and President Trump.

The $5 million price tag is roughly in line with Fox's haul per advertisement during last year's championship game, and significantly higher than the $4.5 million per 30-second spot that advertisers paid when NBC last aired the Super Bowl in 2015.

The country can probably count on Trump to fire up his Twitter account once again if there's any protests on Super Bowl Sunday.

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