Published: Wed, January 17, 2018
Research | By Raquel Erickson

Nintendo to announce a 'new interactive experience' for the Switch today

Nintendo to announce a 'new interactive experience' for the Switch today

However, 2018 appears to be the year Nintendo is aiming to defy expectations.

Nintendo president Tatsumi Kimishima recently told Japanese paper Mainichi (via Nintendo Everything) that "the second year is crucial" when growing a console's audience.

Instead, Nintendo says that it will introduce a new way to play using the Nintendo Switch on this page at 7:00am JST on January 18.

Promises of "a new interactive experience" suggests this will be more than a software announcement, and many are wondering if the console could be about to receive a new accessory. Our task is to add more users, including people who barely touch game consoles.


A teaser has appeared on Nintendo's United Kingdom site hinting at a "new interactive experience for Nintendo Switch that's specifically crafted for kids and those who are kids at heart".

In a recent interview, Managing Director of Nintendo France Philippe Lavoue doubles down on the company's previous comments regarding VR offering further elaboration on the company's lack of interest in the technology.

We'll have the news tonight at 10pm, as soon as it happens.

The game is already available on Steam for PC, PS4, PS Vita, XBox One, Android, iOS, Wii U, Linux and Ouya. Now, this makes sense, since the third-party publisher has been supporting Nintendo's latest hardware with games like the Just Dance series and Rayman Legends: Definitive Edition.

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