Published: Sat, January 13, 2018
Finance | By Loren Pratt

The Great Amazon-Google Smackdown Hits the Vegas Strip

The Great Amazon-Google Smackdown Hits the Vegas Strip

To that end, the search giant is further expanding the portfolio as it looks to bring Assistant to smart displays from JBL, Lenovo, LG and Sony later this year to take on Amazon's Echo Show. The company announced that Assistant will be coming to Android Auto in the USA starting this week.

Perhaps the most obvious place for the Internet of Things to find a natural home is in your living room. But many manufacturers have adopted its HomeKit software in order to ensure they'll work easily with iPhones and Siri.

Google's Assistant also wasn't too far behind Alexa, with the company launching a range of new smart displays and other devices powered by the Assistant. But, for the most part, your vehicle will still respond to the same commands in the same way. Google's Assistant dominated the show's headlines through sheer brute force of product announced and an over the top ad campaign that found everything from the monorails to the signage at the Westgate emblazoned with the words "Hello Google". By taking a more aggressive step forward with its own hardware, it signaled to other companies that it was safe for them to continue to invest resources of their own. The technology was packed into a variety of smart home products, ranging from speakers and radios through to lamps and vacuum ...

Wary of how much personal information users tell assistants like Alexa, Munson continued: "Given the amount of spoken data such devices are exposed to, and their differing ways of recording and storing it, it is very much a case of buyers being wary, not to mention well-informed, before making a purchase". It is worth noting here that Amazon has already made its strong presence in the voice assistant world with more than 25 thousand Alexa Skills, whereas Microsoft's Cortana has merely 300 skills, as highlighted by Hassan.

The bathroom of the future is also getting a makeover thanks to a wealth of smart home devices which will either prove either extremely useful or just plain creepy. A smart home security camera produced by Angree, crowd-funded in 2015 and going on sale in March, turns away when you arrive home.

Google just announced a slew of new Smart Displays featuring Google Assistant at CES 2018.

Erickson doesn't believe that the smart assistant race is a zero-sum game.

According to people with familiar with Google's plan, the company is concerned about losing market share to Amazon.

"Five years ago, no one could predict what was going to happen with the smart home", says LG Electronics USA marketing vice president David VanderWaal.

The only possible competitor to Alexa at this point is Google Home, but Alexa has a huge lead: over 4,000 devices can now be controlled by Alexa, the company said, while Google's total is around 1,500.

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