Published: Sat, March 31, 2018
Finance | By Loren Pratt

Blue Moon creator debuts new cannabis-infused, non-alcoholic beer

Blue Moon creator debuts new cannabis-infused, non-alcoholic beer

The maker of the popular beer Blue Moon plans to release a trio of marijuana-based brews that will leave you feeling a bit funky without the dreaded hangover. His original creation, Blue Moon, is owned by MillerCoors. "You'd just swap out an alcoholic beer for one of our beers".

Ceria is calling the beverage "non-alcoholic craft beer" because it will be brewed like beer and taste like beer, but the carbonated brew will be de-alcoholized prior to being infused with cannabis, Villa said.

According to a press release announcing the Centennial State company, Villa and his wife, Jodi Villa, will team up with local cannabinoid research firm ebbu to develop water-soluble "formulations".

The name of the beers and how much they will cost is not clear. Under Colorado's adult-use and medical marijuana regulations, THC and alcohol can not be sold in the same product.

Creator Keith Villa is the co-founder and brewmaster of company Ceria Beverages.

A number of "marijuana-infused" beers are already on the market. The special weed formulas are created to "mimic the effects of booze", and Villa says the beers will hit the drinker at the same pace as if they were drinking a regular beer with alcohol in it. "Today, the opportunity and the demand are here, inviting Americans to enjoy a more social way of consuming cannabis - by drinking rather than by smoking it or through ingestion of edibles", Villa said.

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