Published: Tue, April 17, 2018
IT | By Lester Massey

Facebook to face lawsuit over face-scanning tech

Facebook to face lawsuit over face-scanning tech

Facebook, which got the case moved to San Francisco from IL, argues that the data it collects isn't covered by the IL law, which restricts collection of consumers' fingerprints, "voice prints" and scans of "hand or face geometry".

In the document, Facebook illustrates how it can crunch its user base of over 2 billion people and predicts millions of people who are "at risk" of jumping ship from one brand to a competitor.

Last month, Cook County sued Facebook and Cambridge Analytica - the data firm at the center of Facebook's most recent controversy regarding privacy and data collection - for violating an IL anti-fraud law when it gave users' data to third parties without permission.

Facebook has issued a statement saying it continues to believe the case has no merit, and that it will continue to fight it "vigorously". "This unwanted, unnecessary, and unsafe identification of individuals undermines user privacy, ignores the explicit preferences of Facebook users, and is contrary to law in several state and many parts of the world", the complaint states. Facebook is creating and storing "face templates" based on facial characteristics found in photos. The Electronic Privacy Information Center has called on the FTC to investigate Facebook's facial recognition practices since 2011.

This is not the first time Facebook has been under fire for their facial recognition technology.

A California judge on Monday gave the green light to a three-year-old case claiming the social network violated IL law.

The decision comes days after Facebook chief executive Mark Zuckerberg faced intensive questioning by U.S. lawmakers over the company's collection and use of user data. The company says that its "face templates" are not related to the state's Biometric Information Privacy Act. Lawsuits filed against Facebook allege the company is violating BIPA because it makes faceprints without written consent.

Once you've entered your privacy settings, scroll down all the way until you reach "How people can find and contact you" and change your settings accordingly - you'll also want to ensure that the last option: "Do you want search engines outside of Facebook to link to your profile" is set on "No".

In December 2017 Facebook announced that users would be notified if a picture of them was uploaded by someone else, even if they hadn't been tagged in it.

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