Published: Tue, April 17, 2018
Research | By Raquel Erickson

JD Wetherspoon just shut down all their social media accounts

JD Wetherspoon just shut down all their social media accounts

"In a world of social media, J D Wetherspoon has made a decision to close down all Facebook, Twitter, Instagram and other social media accounts for individual pubs and head office", its now-defunct main Twitter account told followers - the social media-obsessed mugs - this morning.

Martin has been one of the most vocal supporters of Brexit within the United Kingdom business community, receiving a lot of criticism on social media because of his stance.

The group is not doing so because it could hardly be bothered to update its Facebook, Instagram and Twitter accounts but because of concerns over abuse of social media channels.

"We are going against conventional wisdom that these platforms are a vital component of a successful business", said Mr Martin.

It also hit out at the "addictive" nature of social media.

This morning (16 April), JDW made what could be its final posts on its main Twitter and Facebook accounts to tell customers it would no longer be using social media to communicate with them.

Mr Martin said: "I think generally I feel that in politics, and in business people vastly overestimate social media".

"We will still be as vocal as ever through our Wetherspoon News magazine".

"It's becoming increasingly obvious that people spend too much time on Twitter, Instagram and Facebook, and struggle to control the compulsion", said Martin.

"We were also concerned that pub managers were being side-tracked from the real job of serving customers", he said.

Given the company's Twitter account had a mere 44,000 followers and its Facebook page some 100,000 followers, hardly stellar numbers for a big brand, one could argue that the pub chain's departure for social media is a bit of a storm in a teacup. or should that be pint glass.

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