Published: Tue, April 17, 2018
Research | By Raquel Erickson

Spotify to announce important changes to its mobile app next week

Spotify to announce important changes to its mobile app next week

Apple Music's curated playlists for hip hop has helped introduce new artists to the masses.

At Apple, Chery was best known for securing Apple Music exclusives from Chance the Rapper, including the Grammy-winning album Coloring Book. Chery was also a former music journalist for SOHH.com, XXL and BET.

According to a new report from Variety, Spotify has recently poached Carl Chery, Apple Music's Head of Artist Curation for hip-hop and R&B programming. But that's not the only aspect that Spotify plans to improve starting this month.

With the departure of Chery, Apple Music appears to be continuously shuffling its team.


"We are delighted to be licensing Soundtrack Your Brand's innovative service which brings background music into the streaming era, combining the benefits of a great user experience with accurate accounting to songwriters and artists", said Antony Bebawi, evp digital & society relations Europe at Sony/ATV.

Currently, Spotify has more than 80 million paying subscribers worldwide, more than double Apple Music's 40 million.

Recent news surfaced of a serious loss for Apple Music that will likely affect its performance.

Also, the player would have a 4G connection integrated and free but that can only be used to play music streaming from the service. An invitation to a Spotify event obtained by The Verge confirms major changes are coming to the mobile app as well. It's also being rumored that the company may announce its very first hardware product during the same event next week. It hopes to entice coffee shops and other companies to ditch outmoded - and often unmonetizable - methods of playing music in public, such as CDs, consumer services like Spotify and terrestrial radio, and spend about $35/month for its platform in order to help get rights holders paid fairly.

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