Published: Sat, May 12, 2018
IT | By Lester Massey

Microsoft's Cortana can be Integrated with Alexa

Microsoft's Cortana can be Integrated with Alexa

Many people might have rejected the Harmon Kardon Invoke smart speaker just because it is powered by Cortana. Microsoft's Cortana remains absolutely anonymous in the space where players like Amazon and Google continue to play hardball with Alexa and Google Assistant, respectively.

Microsoft might be ready to rejoin the smart speaker wars with a new reference device made by partnering ODM Quanta. But one thing to remember is that Cortana is more intelligent than Siri but not as intelligent as Google Assistant or Amazon Alexa.

Despite having been in the virtual assistant business since 2014, both Amazon and Microsoft struggle for the same reason - not having their own native operating systems on which mobile devices run. The company will need to price the smart speaker according to their marketplace so that they can increase it.


There are a few other manufacturers that are linked with Microsoft and may release a Cortana-based speaker in the near future. The document of the deal doesn't specify that the company will use its own Cortana as a voice assistant but probably of Cortana for being used in these speakers are 99 percent. The big players like Amazon, Google, and even Apple has already got their share of the smart speaker segment.

At CES 2018, Qualcomm also revealed that its smart home technology also supports Cortana. The report also mentions that the smart speaker will be powered by the Snapdragon 212 SoC. And Apple has the HomePod. With the AI- assistant being deployed once again by Microsoft, it would be exciting to see what all new features can come along with the smart speaker and can it avoid winding up like Invoke. For the beginning, the company may launch two smart speakers, one with a considerable price tag and another one with a lower price tag so that they can enter the market of smart speakers rapidly.

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