Published: Tue, June 12, 2018
Entertaiment | By Paul Elliott

IHOP flips over burgers, changes ‘p’ to ‘b’ in logo

IHOP flips over burgers, changes ‘p’ to ‘b’ in logo

Obsessed with pancakes? We are too.

Although many guessed it stood for a breakfast food like biscuits, bacon, butter, or even more plausibly, breakfast, IHOP has revealed that the "b" in IHOb stands for "burgers", and that the change is only temporary.

IHOb tried its best to defend its decision with more puns using the letter "b", such as "We bromise that this is going to b good!" and "That's nice and all, but when are you gonna stob by?!".

Wendy's, always quick off the mark to throw some online shade at competitors, jumped out with a Twitter post declaring, "Remember when you were like 7 and thought changing your name to Thunder BearSword would be super cool?" "BURGER KING CHANGED THEIR TWITTER NAME TO PANCAKE KING LMAO THE SHADE", another user tweeted.

According to CNN, IHOP is temporarily changing their name in a marketing campaign. (That's the second highest grade the USDA gives.) Each patty is smashed on the grill, loaded with your choice of toppings and tucked between a toasted brioche bun.

The new burgers are available with unlimited french fries and a drink for $6.99. Try this over-the-top burger recipe at home.


"Burgers are a quintessential, American menu item so it makes ideal sense that IHOP. would go over the top to create a delicious line-up of quality burgers", said Nevielle Panthaky, the chain's culinary chief.

Until Monday afternoon, when Burger King changed its Facebook profile photo to a logo that said "Pancake King". The brand now has more than 1,700 franchised restaurants around the world.

Some are calling it an "epic fail", saying it's the least likely reason to go to a restaurant known for its pancakes.

The news website says that they changed their name because they now "burger" just as well as they "pancake".

The restaurants already had burgers.

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