Published: Thu, June 14, 2018
Entertaiment | By Paul Elliott

Target "Baby Daddy" Fathers Day card pulled from shelves, American Greetings apologizes

Target

"As UrbanDictionary.com defines the term, "baby daddy" refers to a man who is the father of your child, who you did not marry".

The world's biggest's producer of greeting cards says an attempt at being "playful" missed the mark, and as a result it's pulling a Father's Day card from retail shelves nationwide.

The sand-colored card features what appears to be a couple of color and the phrase "baby daddy" in maroon lettering. It's not sweet or nice, ' she stated.

American Greetings also issued an apology for the cards and said it would stop selling them at all retailers, including Target.

(See an image of the card here.) American Greetings responded, pointing to the loving inside message, addressed to "a wonderful husband and father".


"We want all guests to feel welcomed and respected when they shop at Target", Joshua Thomas, a spokesperson for Target, said in a statement.

But Saunders quickly explained that the other names weren't as prevalent as baby daddy. Often there's deadbeat dad connotations associated with the term.

Both Target and American Greetings have since apologized for the card. "I saw this card and was surprised and disappointed".

"We appreciate the feedback and apologize", the Minneapolis-based company wrote to its shoppers.

The retailer was alerted about the card last week and is removing the card from its stores. Thanks for posting the inside I didn't read it'. Said Target, "It's never our intention to offend our guests with the merchandise we provide. I would hope that [American Greetings] and Target's purchasers would become more aware of the items on their shelves and how they may not have the desired impact on the targeted demographic consumers", she said.

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