Published: Sun, July 22, 2018
Finance | By Loren Pratt

Confectionery giant to launch reduced-sugar products

Confectionery giant to launch reduced-sugar products

One wrote on Twitter: "Not sure about this at all".

"Our team has successfully replaced the functionality of sugar in the chocolate with fibre in a way that not only preserves the structure of chocolate but stays true to the unique texture and taste profile of Cadbury Dairy Milk".

Mr Caton said the company recognised that consumers wanted to manage their sugar intake.

The new bar is in response to the nation's obesity crisis. And next year, it hopes to bring the less-sugar variant of BelVita to market, along with Maynards Bassetts hero products, Wine Gums and Jelly Babies.

The new Dairy Milk bar will 30 percent less sugar and Cadbury owner Mondelez International has described it as the "most significant innovation in the brand's history".

A 30% reduction in sugar content would mean that five chunks of Dairy Milk (25g weight) would contain 10g of sugar rather than 14g.

It sells a Dairy Milk bar with 98 calories.

The new low calorie Cadbury bar claims to taste the same as the original
The new low calorie Cadbury bar claims to taste the same as the original

Earlier this week Kellogg (Hamburg: 944624.HM - news) 's announced it had cut the amount of sugar in COCO Pops by 40%.

Hmm. Try telling that to an army of sugar fiends, glenn.

He said: "It tastes very, very close to the original but a little less sweet". It's been tested extensively on consumers and they love it.

"While we don't now have any plans to bring reduced sugar Cadbury Dairy Milk milk chocolate to Australia, we're always looking at products from across our global portfolio that we think Australians will love and will meet the taste preferences of local Cadbury fans", Associate director of Everyday Chocolate Paul Chatfield said in a statement.

An end to sales of energy drinks to children, calorie labelling on menus in restaurants, cafes and takeaways, and the introduction of a 9pm watershed for advertising unhealthy products and similar measures online will also be put to consultation.

The low-sugar version sadly won't go on sale until next summer while the firm works out how to produce it on a mass scale.

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