Published: Thu, August 16, 2018
Sport | By Wilson Duncan

La Liga will now be broadcast by Facebook in India

La Liga will now be broadcast by Facebook in India

This is also Facebook's first sports streaming deal in India, after a failed $600 million bid a year ago for Indian Premier League streaming rights. "One of our goals for the last two years has been to offer content to the widest audience possible, so partnering with free platforms like Facebook, which has 270 million users in India, is key to us".

"Now with Facebook, La Liga has broken new ground, signing its first broadcast agreement ever with a social media platform", the announcement said.

The two companies declined to give financial details of the agreement, which runs for three seasons, but the previous rights-holder in the region, Sony Pictures Network, reportedly paid Dollars 32 million for screening rights to La Liga matches over the period 2014-18.

Facebook and La Liga did not announce the price of their deal. Fans can either go to La Liga page on Facebook and can view any of the matches or they can go on to the Facebook page of their favourite clubs to watch the match. Every match will be available on the official La Liga Facebook page as well as individual club pages, a statement said.

Facebook and La Liga have not disclosed the financial details of the deal.

For major matches, viewers can see interactive studio coverage hosted by Joe Morrison.

LaLiga president Javier Tebas said: "We are thrilled to team up with Facebook to bring the millions of LaLiga fans in the Indian subcontinent even closer to the action".

All the 380 matches of Spain's top-flight football league will be broadcast live free on Facebook in a landmark deal.

Peter Hutton, Facebook's Director of Global Live Sports explained the deal with La Liga is an experiment.

The partnership has caught the eye of tech and media analysts, who believe that Facebook may seek to further grow its presence within developing markets of Asia, South America and Africa, by acquiring sports media rights.

In 2017 Facebook made an unsuccessful $610 million bid for the digital rights to the Indian Premier League cricket tournament.

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