Published: Tue, August 07, 2018
Finance | By Loren Pratt

Premier Doug Ford Announces Return of 'Buck-a-Beer' to Ontario

Premier Doug Ford Announces Return of 'Buck-a-Beer' to Ontario

The opposition leader also questioned why Ford is cutting planned welfare rate hikes and the basic income pilot project and focusing on buck-a-beer. Once upon a time you could buy a beer for $1 a bottle.

The price does not include a bottle deposit and does not apply to draft beer. "They created a new rule, another piece of red tape that made a buck-a-beer illegal", said Mr. Ford.

That will be in place by the Labour Day weekend, said a source.

The Premier did not comment on Tuesday on his larger campaign plan to allow for the wider sale of alcohol in Ontario, including expanding beer and wine sales to corner stores and big box stores. The new price will not be indexed to inflation.

To encourage brewers to lower their prices, the Premier formally launched the 'Buck-a-Beer Challenge.' Any brewer who agrees to lower their prices on or after August 27 will, for a limited time throughout the year, receive LCBO promotional considerations such as limited-time discounts, in-store displays on end aisles and shelf extenders, or advertising in LCBO flyers and newspaper inserts.


The move is voluntary for the province's 260 brewers, and has raised questions about how many will actually implement cheaper prices given higher costs since beer was last allowed to be sold at $1 - a decade ago.

The Tories have said a return to buck a beer would see more competition in the beer market without affecting the province's revenues from beer and wine taxes, which government documents show brought in roughly $589 million in 2016-2017.

Annual indexing for all packaged beer will be suspended to maintain the $1.00 minimum floor price over time.

"Essentially, if anyone does it, I predict that dollar beer is going to taste like it's worth about a dollar", Johnson said.

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