Published: Wed, September 19, 2018
Finance | By Loren Pratt

First pictures of Tesco's new discount store Jack's in Chatteris

First pictures of Tesco's new discount store Jack's in Chatteris

Most of the products on the shelves will be own-brand and eight out of 10 Jack's food and drink products will be "grown, reared or made" in Britain, according to Tesco.

Tesco has also launched an array of cut-price goods under in-house brands such as Creamfields, Butcher's Choice and The Growers Harvest, all of which are expected to be stocked in Jack's alongside specialist products under the new chain's name.

The latest industry figures produced by Kantar Worldpanel show market share growth for all the major grocery brands in the United Kingdom - a outcome of essential spending holding up well amid a sweltering summer.

Up to 15 stores will open over the next year, with five existing Tesco properties being repurposed and the remainder being new outlets.

Tesco boss Dave Lewis said the prices will be "the cheapest in town" at each location. Around 1,800 products will be under the Jack's brand.

The UK's biggest retailer invited reporters to join chief executive Dave Lewis at its site in Chatteris, Cambridgeshire to reveal the new brand of stores.

Why is Tesco launching Jack's?

Jack's fresh five

Mr Lewis said: "Jack Cohen championed value for customers and changed the face of British shopping".

"If there is an offer that has an appeal in the marketplace it's important that we, as Tesco, through Jacks, give that to the local market". This latter will be sold on a "when it's gone, it's gone" basis, much like Lidl and Aldi's special buy offers. The new chain is named after Jack Cohen, who founded Tesco 99 years ago, earning the nickname "Slasher Jack" for his "pile-it-high, sell-it-cheap" approach to retailing.

They will employ a "low-cost business model" to keep prices low, in line with the the German discounters.

Looking around Jack's range which is smaller than the offering in Tesco - there are only one or two options for every food product rather than the ten you would find in a normal Tesco - some prices seemed to be around the same as those charged for the Tesco essential range.

The launch also marks the parent brand's centenary campaign, "Celebrating 100 Years of Great Value".

"He's an inspiration for all of us and that same spirit still drives Tesco now".

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