Published: Sun, September 16, 2018
Sport | By Wilson Duncan

Nissan signs rising tennis star Osaka as brand ambassador

Nissan signs rising tennis star Osaka as brand ambassador

Instead, the prevailing theme was Nissan's belief in Osaka's ability to connect with young consumers globally.

Osaka had just won her first Grand Slam title after defeating the 23-time major victor Serena Williams at the U.S. Open on Saturday.

There is no question that Osaka is on her way to becoming a household name. On Thursday, she announced that she's the new brand ambassador for Nissan after signing a contract at Nissan's headquarters in Yokohama.

Citizen Watch is among the Japanese companies excited about the business opportunities created by her Grand Slam victory, the first one for a Japanese singles tennis player.

"This week has been a dream come to life, and I'm so honoured to represent Japan and Nissan on the world stage". "I don't think I'm a mix of three whatever, I just think I am me", she said.

"Because it was my first final and my first grand slam victory, overall I felt really happy and I know that I accomplished a lot".

Less than a week after Osaka's breakthrough triumph in NY, the mega bucks are already rolling in for the 20-year-old. Earlier this week it emerged that Adidas was reportedly planning to give Osaka the biggest contract it had ever given a female athlete - rumoured to be worth $8.5 million a year. Sports, the deal is set to be sealed later this week, possibly placing Osaka second to Serena, and above Caroline Wozniacki, on Forbes' list of highest-paid women in sports. "I was drawn to partner with Nissan because of its strong Japanese DNA and global competitive spirit".

Nissin Foods Holdings Co., a sponsor of the 20-year-old Osaka, is discussing the release of goods to celebrate her victory.

Public attitudes are slowly changing as Japanese society becomes more integrated with the global economy, and the emergence of more ethnically mixed celebrities, especially in sport, is helping.

She has done so much for her ferocious serve as her down-to-earth humility.

"She'll go further", a Yonex official said.

"But if you were talking about my tennis, I think my tennis is not very Japanese".

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