Published: Fri, September 14, 2018
Sport | By Wilson Duncan

Tennis star Noami Osaka signs with Nissan as brand ambassador

Tennis star Noami Osaka signs with Nissan as brand ambassador

It added that US Open organizers confirmed Ramos' decisions when they chose to fine Williams for the three offenses.

The new U.S. Open champion, Naomi Osaka, was a guest on The Ellen DeGeneres Show on Wednesday and she talked for the first time about her whirlwind experience over the last week.

The deal further raises the profile of the 20-year-old Osaka, who shot to worldwide fame when she defeated American Serena Williams on Saturday to become the first Japanese player to claim a Grand Slam singles crown. As one senior figure put it, umpires felt that Ramos was "hung out to dry".

"For me, I'm just me", said Osaka, when asked whether she represented a "new Japan".

Williams accused Ramos of sexism after the match and pointed out that male players have been more aggressive verbally with umpires than she was, but had been not been penalized the same way.

The Adidas deal would "put her closer to Serena Williams's reported $18 million annual endorsement income than any women athlete in the world since Maria Sharapova was at $12 million to $13 million prior to her drug-related suspension", says Barry Janoff, executive editor at NYSportsJournalism. "I have since texted her coach to make sure she understands that she is celebrated and how proud I am of her".

US Tennis association chief executive Katrina Adams has been overheard apologising to controversial umpire Carlos Ramos just days after she declared chair umpires have "double standards" when dealing with men's and women's matches.

On Monday, the ITF finally backed Ramos via a statement.

Williams claimed Ramos' actions in NY were "sexist" but speaking to BBC Sport yesterday, US Open mixed-doubles champion Murray said: "I think that's a bit far-fetched".

On the other side of the net, though, the 20-year-old Osaka kept her cool in her first Grand Slam final to win 6-2 6-4.

"It's an unhappy situation but à la carte refereeing doesn't exist", added the 47-year-old seasoned umpire. "Don't worry about me", Ramos said while speaking to Portuguese newspaper Tribuna Expresso, according to The Associated Press. You are the best player at the end of this event and because of the turn of events with the crowd and the booing and everything, it wasn't the way - that was the outcome I was referring to. But Powell tells Marketing Daily he thinks it is likely: "Brands are smart to share their core values with their consumers", he says.

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