Published: Fri, October 19, 2018
IT | By Lester Massey

Essential cuts 30% of its employees

Essential cuts 30% of its employees

The startup behind the Essential Phone is cutting staff. The company brought the Essential Phone as its first product back in May last year - a little over one and a half year after being established in November 2015. However, the layoffs at the company signal that Essential is moving away from selling a typical Android handset.

Aside from the hindering 3-month delay and subsequent embarrassing leak of personal data, many were ultimately put off by its flagship pricing, yet debatably modest hardware. This in turn caused the once-$1-billion-company to withdraw its second flagship smartphone early in 2018. There was talk that the company may be up for sale.

So says Bloomberg, which reports that around 36 of Essential's 120 staffers have been let go, with the cuts being made across the company's hardware, marketing and sales divisions.


"This has been a hard decision to make". A company spokesperson didn't confirm the extent of layoffs, but said that the decision was hard for the firm to make and, "We are confident that our sharpened product focus will help us deliver a truly game changing consumer product".

Essential Products, the (overly) ambitious startup founded around three years ago by ex-Googler and Android co-creator Andy Rubin, may not be dead. yet, but it's certainly not doing too well either. "We are confident that our sharpened product focus will help us deliver a truly game-changing consumer product".

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