Published: Fri, October 19, 2018
IT | By Lester Massey

InMobi acquires Pinsight Media, Sprint’s mobile advertising business

InMobi acquires Pinsight Media, Sprint’s mobile advertising business

Mobile advertising platform InMobi, one of the first Indian startups to touch a billion dollars in valuation, has acquired USA telecom company Sprint's mobile data and advertising arm Pinsight Media.

Sprint, which is a major US wireless carrier, had founded Pinsight Media in 2012 with an aim to help companies in uncovering huge customer base through its targeted mobile ads. InMobi says the deal will allow it to combine network-level mobile data with data from mobile applications and mobile web browsers, to offer CMOs "an integrated end-to-end view of consumers, surpassing other platforms in the industry".

For Naveen Tewari, founde -CEO of InMobi, the deal is part of a larger effort to work more closely with telecommunication companies - the goal being to "leverage the strength of [their] combined data assets", Tewari said on Tuesday. Its services include getting new audiences, finding market opportunities and engagement strategies.

The Pinsight sale to InMobi comes as Sprint, the fourth-largest USA wireless carrier by subscribers, awaits regulatory approval on its takeover by rival T-Mobile US. The acquisition of Pinsight builds on InMobi's enterprise platforms and enables CMOs to deliver on consumer expectations through improved customer understanding for superior targeting, engagement and retention.

Sprint will also stand to gain from this strategic partnership as its subscribers, numbering 250 million and counting will one of the first to experience the ads served up through this new entity. "This partnership provides Sprint with an innovative partner for driving our marketing success".

Abhay Singhal, cofounder-Chief Revenue Officer of InMobi, said to expect more consolidation in the mobile ad-tech sector.

"InMobi is deeply committed to telco partners and building a unique data ecosystem to support our enterprise platform for marketers", said Anurakt Jain, VP and GM, Strategic Data Partnerships at InMobi. The company has already this year acquired AerServ and partnered with Microsoft.

InMobi will now expand its operations in North America to Kansas City, the fifth location in the North American market, after San Francisco, New York, Los Angeles and Chicago.

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