Published: Wed, November 07, 2018
IT | By Lester Massey

7-Eleven Pilots New 'Scan-And-Go' Checkout Technology

7-Eleven Pilots New 'Scan-And-Go' Checkout Technology

Users pay for purchases using Apple Pay, Google Pay or a traditional debit or credit card. As of today, more than a dozen 7-Eleven stores in Dallas will offer scan-and-go technology for mobile checkouts.

When a customer stops by one of these 7-Eleven stores, the "Scan & Pay" feature will automatically show up in the 7-Eleven Rewards app, which can be dowloaded on Android or iPhone smartphones.

The payment feature is integrated within the 7Rewards loyalty program, allowing customers to earn and redeem any available 7Rewards loyalty program points or coupons.

While items such as Slurpees and hot coffee are scannable using bar codes on different-sized cups, there are some products - such as hot foods, money orders and items that require age verification, such as alcohol, tobacco and lottery tickets - that still require human assistance.

You may be able to skip the line next time you grab a Slurpee. About 50% of the US population lives within one mile of a 7-Eleven, the company said.

It's the latest big retailer to enable its own scan-and-go mobile capabilities, while giant companies like Amazon and Walmart-owned Sam's Club go cashierless, where customers no longer even have the option to wait in line.

7-Eleven has a total of 67,000 locations in 17 countries worldwide, including almost 12,000 in North America. The first Amazon Go debuted at the company's Seattle headquarters in 2016 but opened to the public this past January.

It had a 28% share of the USA convenience store market a year ago, more than four times the 6% share held by No. 2 Wawa, according to Euromonitor. Most of these respondents only bought one or two items, demonstrating that this "scan-and-go" technology could be helpful for quick trips.

Retail chain 7-Eleven is launching a self-checkout feature so customers can bypass the cashier on the way out of the store. "How do they onboard, and how do they use it?" said Singh.

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