Published: Fri, November 09, 2018
IT | By Lester Massey

Google Chrome will ad-block entire websites with abusive adverts

Google Chrome will ad-block entire websites with abusive adverts

As part of the change Google has announced Chrome will automatically "remove all ads" on websites that have been reported for "persistent abusive experiences".

However, we've learned since then that this approach did not go far enough.

Google monitored the effectiveness of the implementation in Chrome and revealed yesterday that Chrome caught only half of the abusive experiences with the implemented set of protections. This is Google's new attempt to reducing intrusive and misleading ads on the Internet that often lead to malicious websites and steal personal information as well. Site owners can report such ads to either be corrected or removed.

How would an ad be abusive?

Users will be able to choose to opt out of this setting, but it's unlikely many will, because fundamentally it's a good thing. The search giant will be punishing websites with "abusive advertisements" by not blocking them but by hiding all the ads.

When Chrome 64 was released, Google introduced new features that blocked abusive advertising techniques such as tab-under behavior and malvertising redirects.

These bad ads, said Sekhar dupe users into clicking on them by masquerading as system warning dialog boxes or non-responsive close buttons. If Google discovers an abusive ad, the site in question has 30 days to resolve the issue before the company starts blocking all its advertisements.

Google is promising to punish sites that offer what the company calls "abusive experiences". Its all new Firefox 63 update packs Enhanced Tracking Protection designed specifically for those looking for more privacy, across the board, and not just limited to incognito. Google's Chrome browser is the most widely used browser, on both mobile and the desktop, by a significant margin.

As such experiences were becoming a commonplace with 1 in 5 feedback reports apparently mentioning some form of user-hostile content.

According to Google, abusive experience can include email fee messages, unexpected clicks, misleading site behavior, phishing attempts, and ads or page elements that auto-redirect a page without user action, amongst other concerns.

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