Published: Thu, November 15, 2018
IT | By Lester Massey

Netflix adds cheaper mobile-only plan for some customers

Netflix adds cheaper mobile-only plan for some customers

But the company is happy to experiment, and the latest idea being tested is a cheaper, mobile-only subscription option.

According to a report by the Malaysian news outlet, The Star, Netflix is now testing a mobile-only subscription for the platform which users can sign up to at a discounted rate.

In addition to being restricted to smartphones and tablets, the other limitation that users will have to face under this particular plan is that the contents will only be presented in Standard Definition and limited to one screen at a time. The article added that there are premium plans for users looking to watch the content in high definition (HD).

While Netflix doesn't now offer a cheaper, mobile-only option in the U.S., Malaysia's Basic and Standard plans come in at about the same price compared to the equivalent plans in the states. In a statement to A+M, a Netflix spokesperson said that the platform [in this case] is testing to understand consumer interest in a mobile-only plan, introduced in some countries. The initiative will also help Netflix fend off the many competing forces in Asia who offer streaming services at a $3 dollar rate, include iFlix, now operating in 28 different countries throughout the Asian peninsula. While not a complete halving of the cost, the new plan will clearly save customers some money on an annual basis. At the moment it's only in Malaysia and a few other test countries, but if it proves a successful strategy, it'd make sense for Netflix to roll it out everywhere.

"We are just getting started in India".

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