Published: Sun, November 11, 2018
IT | By Lester Massey

Phone For The Holidays: Apple Reaches Device Sales Deal With Amazon

Phone For The Holidays: Apple Reaches Device Sales Deal With Amazon

As part of the new partnership, Amazon will sell Apple's new iPhone devices like the new iPhone Xs and iPhone Xr, as well as the new iPad Pro and Apple Watch Series 4. Up until now Amazon only sold a limited number of items from Apple official retailers which includes Macs and Beats headphones.

Amazon will start selling these Apple products beginning in the next few weeks in the U.S., U.K., France, Germany, Italy, Spain, Japan and India. For example, current Apple product sellers on Amazon will have their listings removed, and they'll be forced to apply to be one of the company's previously-mentioned authorized resellers.

There will be some impact from this agreement on other sellers, though.

Many online platforms have resold Apple products in varying quantities and qualities, but this is the first time where Apple has reached out to Amazon to standardize its offerings.

'Amazon is constantly working to enhance the customer experience, and one of the ways we do this is by increasing selection of the products we know customers want, ' an Amazon spokesperson said in a statement.

In 2016, Apple filed a lawsuit against Amazon alleging that the online retailer was selling counterfeit Apple products on its web store. CNET also that this team up doesn't expand to the HomePod, which isn't all that shocking when you consider that Amazon has its own line of smart speakers it's trying to get into as many homes as possible. This is because the device is a competitor to Amazon's category leading Echo devices.

Apple and Amazon have made for Amazon to sell Apple products on several of its markets around the globe. Independent sellers with Apple inventory will have their listings removed after January 4, 2019.

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