Published: Sun, November 04, 2018
IT | By Lester Massey

Smartphone sales down for fourth straight quarter

Smartphone sales down for fourth straight quarter

Xiaomi ranked 4th with a 9% global market share for the period on the global list, but was 38.1% behind Oppo and Vivo which both acquired 21% in-China shipment share on the domestic list.

While Chinese players continued their growth trajectory with strong performances in markets outside China.

Samsung is still the world's biggest manufacturer with 70.9 million shipments, but this is down 15 per cent year-on-year with the firm's market share falling to 20 per cent amid intense competition from Chinese firms.

To be precise, Samsung has shipped 72.3 million smartphones globally in Q3 of 2018, which is a drop from the smartphones sold previous year for the same quarter, i.e., 83.4 million units.

Apple shipped 47 million devices for 13% market share in the quarter.

HMD almost doubled its shipments to 4.8 million but it still only holds 1% of the market. The latter's iPhone shipments were up 0.5 percent year on year to 46.7 million with the report predicting an improved fourth quarter thanks to the inclusion of shipments for the highly popular iPhone XR.


Global smartphone sales fell for a fourth consecutive quarter in the period through September, suggesting a challenging market for device makers awaiting catalysts to spark sales, researchers said.

Despite a negative 13% growth, with 72.3 million units sold, Samsung continues to lead the smartphone market with an overall 19% share of the market in the quarter.

"The brands will further expand outside China as they push into Asia Pacific countries and Europe", he added. While Apple saw only very slight growth year-on-year, Counterpoint says iPhone revenues grew 29 percent due to the iPhone lineup's average selling price of $793.

Counterpoint said that some emerging markets, like India, showed double-digit growth, it was not enough to compensate for the volume decline in developed markets.

The figures confirm Counterpoint Research's prediction that the global smartphone market will contract for the first time this year.

IDC pointed to problems in the Chinese market, which accounts for around a third of all smartphone sales. It will take more than an affordable smartphone offering to make the switch from their feature phones to smartphones in the short term.

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