Published: Fri, November 09, 2018
Finance | By Loren Pratt

Walmart goes public with its Black Friday plans

Walmart goes public with its Black Friday plans

Best Buy has released its Black Friday ad detailing its own deals, and started offering some of the discounts already.

Bizarrely enough, Walmart's other mobile tech Black Friday 2018 promotions look fairly underwhelming, including a $299 iPhone 6s Plus and $199 Samsung Galaxy S7 with prepaid Straight Talk service, a $79 Walmart Family Mobile iPhone SE, and a $99 iPhone 6 for Straight Talk or Total Wireless use.

Walmart is open all day Thanksgiving and will kick off its Black Friday deals on Thursday at 6 p.m. local time -two hours earlier than past year.

The frenzy shows the rules are changing as retailers prepare to battle for what could be the strongest holiday period in years - fuelled by robust consumer confidence and low unemployment. If you want to skip the hassle of the store, the sales will also be available online starting Wednesday, Nov. 21 at 9 p.m.


"There really is no bigger or better day of the year than Black Friday; that's why we are pulling out all the stops to make it a great night for our customers", said Steve Bratspies, chief merchandising officer, Walmart U.S.

For shoppers arriving at stores between 4 and 6 p.m., Walmart will hand out 4 million cups of coffee from Keurig (KDP) and 2 million Christmas cookies from its bakery.

Stores will open at 5 p.m. on Thanksgiving until 1 a.m. on Friday, November 23.

Here's what will be on sale, according to Walmart's Black Friday ad scan.

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