Published: Fri, December 07, 2018
IT | By Lester Massey

Google kills Allo sooner than it will kill(?) Hangouts

Google kills Allo sooner than it will kill(?) Hangouts

According to Google's blog, the company paused investment in Allo earlier this year and introduced some of its core features into Messages, including Smart Reply, GIFs, and desktop support. He goes on to note that Google launched Duo support for iPad, Android tablets, Chromebooks, and smart displays, in addition to the ability to leave a video message.

When they are shut down, Allo and Hangouts will join Google Talk, Google Spaces, Google Wave, Google+ Messenger, and Google Buzz in the graveyard of former Google messaging apps. Despite its promise, the app never gained traction and seeing it shuttered would be unsurprising.

It seems like no matter how much progress Google makes when it comes to machine learning, autonomous cars, or computation photography, the company's messaging app strategy will remains a mess.

In 2016 when Allo launched Da, nny Sullivan (now at Google as Search Liaison) expressed skepticism about Allo's chances because of some awkward functionality. The company has made a decision to can its venture Allo by March 2019.

Ще один Google закриває черговий сервіс

But this is far from being the only messaging tool to come from the Google stable. It does seem that Hangouts is being focused more on team collaboration rather than normal chat, and Messages may take over the latter objective. In the coming months, Chat customers will be able to include people from outside of their organization, making it easy to stay aligned with clients, vendors, partners and others, all from one place.

While Google does plan to shut down Hangouts eventually, Johnston said that Google was also opening up two of its enterprise-only messaging apps- Hangouts Chat and Hangouts Meet-to its consumer user base, and users of Hangouts would be transitioned to these two apps. Until that happens, Google is apparently "fully committed to supporting Hangouts users in the meantime".

Yes, Google is continuing with the confusion.

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