Published: Tue, December 04, 2018
Finance | By Loren Pratt

Highest-Paid YouTube Star Is 7 Years Old

Highest-Paid YouTube Star Is 7 Years Old

An American seven-year-old boy who reviews toys has topped a list of the highest-earning YouTube stars after making £17.2m.

Like PewDiePie and the video game industry, Ryan has influenced the toy industry as his reviews - which get millions of views - can affect toy sales.

Asked by NBC why kids liked watching his videos, Ryan - who is now 8 - replied: "Because I'm entertaining and I'm amusing". (His family also runs Ryan's Family Review, which has more than 3 million subscribers.) In an interview with NBC News last month, Ryan, who started filming toy videos with his parents when he was 3, said he wants to be a game developer when he grows up.

All but around £1 million of the income comes from adverts shown before videos, with the rest from sponsorship deals.

Forbes measured pre-tax earnings from June 1 2017 to June 1 2018, without fees for agents, managers and lawyers being deducted.


A video posted of Ryan losing his first tooth has been watched 2.6 million times in five days.

But he still earned nearly $20m, three million more than in 2017.

Jake Paul came in second on the list, earning US$21.5 million for his goofy raps and pranks.

Logan Paul apologised in January after showing the body of an apparent suicide victim in Japan in one of his videos. Fifteen per cent of his earnings are put into a bank account to access when he becomes an adult.

Google, which owns YouTube, removed Paul's channels from its Google Preferred programme, where brands sell ads on the platform's top 5 percent of content creators, in the wake of the controversy.

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