Published: Sat, January 12, 2019
Entertaiment | By Paul Elliott

Choose Your Own Adventure Company Sues Netflix Over Bandersnatch

Choose Your Own Adventure Company Sues Netflix Over Bandersnatch

Because of the use of the phrase, Chooseco is asking for either $25 million in damages or all profits from Bandersnatch.

In the film a video programmer starts to question reality when he adapts a writer's fantasy novel into a game, and viewers are asked to pick outcomes for the protagonist.

Netflix had previously held negotiations with Chooseco in 2016 to license the phrase in connection with films and interactive cartoons, according to the suit, however, the negotiations didn't result in a license.

Chooseco, a Vermont-based publishing company, which has made its name from publishing a series of interactive books called "Choose Your Own Adventure", has filed a suit in a federal district court against Netflix this Friday.

Chooseco added that 20th Century Fox now holds an "options contract to develop an interactive series" and that Netflix has been actively pursuing the licence since 2016.


The ever-twisted, "Choose Your Own Adventure" movie Black Mirror: Bandersnatch has certainly been a hit for Netflix, but that doesn't mean everyone in the world is happy about the success.

The Hollywood Reporter points us to the complaint, in which Chooseco is angry that Netflix is benefitting from association with their brand, saying the movie's "dark and violent themes are too mature for the target audience of the Choose Your Own Adventure books". It was one of the most popular children's series in the '80s and '90s.

The lawsuit claims that Netflix "deliberately exploited" the brand awareness of the book series in order to launch the show.

"The misappropriation of our mark by Netflix presents an extreme challenge for a small independent publisher like Chooseco", she said. "The misappropriation of the trademark without permission puts Chooseco in a hard situation as the graphic and offensive nature of the content is particularly damaging for fans of the series young and old, and tarnishes the mark".

Netflix didn't immediately respond to a request for comment.

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