Published: Fri, January 11, 2019
IT | By Lester Massey

Company uses AI to catch people sharing Netflix passwords with friends

Company uses AI to catch people sharing Netflix passwords with friends

Netflix, Amazon Prime, and other such channels offer web series in plenty.

But you have to pay a certain price to watch these web series, create an account and get a password.

Many people are comfortable sharing their Netflix and other streaming service passwords with friends, however the popular streaming company is looking to crack down on account sharing.

Once someone in a group gets a paid subscription, the password is circulated and everyone gets to watch in a single subscription.

Although Synamedia has not declared which companies are now trialling its new scheme, it already sells different services to the likes of Disney, Sky and AT&T.

New software unveiled at the Consumer Electronics Show in Las Vegas could monitor and eliminate account sharing, according to FOX News.

A streaming service, like Netflix and Amazon Prime, buys access to Synamedia's platform.

Synamedia says its system is being trialed now by a number of content providers, although it won't say exactly who they are.

If the platform finds out that the password has definitely been shared with several people, the account might be closed down permanently.

Each service can choose to deal with rule-breakers as they please, for instance by sending them an email asking them to upgrade to a premium service or even shutting down their account.

Discussing Synamedia's methods, Jean-Marc Racine, the CTO of the firm, told The Verge: "A typical pattern would be you have a subscriber that is simultaneously watching content on the East Coast and West Coast of the US".

'Our new solution gives operators the ability to take action.

'It's a great way to keep honest people honest while benefiting from an incremental revenue stream'.

The Synamedia Credentials Sharing Insight doesn't just crack down on small-time sharing issues, like a user having the same login as their younger brother in college.

Synamedia says the system has already begun trials, though no official release date has been set as of yet.

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