Published: Mon, January 14, 2019
IT | By Lester Massey

First Samsung Galaxy M Smartphones Set to Debut on January 28

First Samsung Galaxy M Smartphones Set to Debut on January 28

We exclusively reported late a year ago that Samsung is working on a new series of affordable smartphones called the Galaxy M. To counter the likes of Xiaomi, Realme and Asus among others, Samsung is changing the strategy as early as this month. The company also stated that all the Galaxy M series smartphones will also be available on their own online store, for consumers to purchase. "Inspired by millennials and designed in India, Galaxy M will empower the millennials like never before".

Samsung's decision to debut the new budget handset line in India is believed to be a direct result of the South Korean company's market share having recently been overtaken by Xiaomi in the region.

According to a press note issued by the company, the phones are expected to be announced January 28.

Samsung's growth in India has slowed down to a trickle.

Samsung plans to launch a budget smartphone series in India ahead of a global release, aiming to regain ground ceded to Chinese rivals such as Xiaomi in the world's second-biggest mobile phone market.

It seems that Samsung now wants to aggressively target the sub-Rs 10,000 category.

Samsung's Indian business sells its phones through 250,000 retail outlets and more than 2,000 exclusive stores, with support offered by 2,000 service centers.

The range, which will include phones priced up to Rs 20,000, will be sold online only.

While M20 is expected to have 5,000mAh battery, which will Samsung's first ever tryst in India.

The M-phones will have a display with a teardrop notch or as Samsung calls it, Infinity V. Theyll sport an ultra-wide angle camera, a large battery and fast charging. Two smartphones, the Galaxy M10 and Galaxy M20 are expected, and Samsung has revealed that it will unveil these on January 28.

The Galaxy M10 is the smallest of the bunch with a 6” display and 3,400mAh battery.

We will keep you updated, as more details come in.

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